BED was born out of a simple idea: bedtime should feel as chic as it does comforting. As best friends and co-founders, we left careers in fashion tech and moved to Paris to study branding, only to realize that the rituals we valued most—unwinding, recharging, and finding joy in the in-between moments—deserved to be celebrated, not overlooked.

Our signature sleep sets are designed with both elegance and ease in mind: rich colors, thoughtful tailoring, and adjustable details that move with you from pillow to pavement. They’re crafted to be lived in, whether that’s curling up at home, stepping out for coffee, or hosting friends late into the night.

We launched BED with a clear vision: to redefine what it means to “get ready for bed” by elevating every step of the nighttime routine. What started with pajamas will grow into a full world of products such as robes, bedding, and slippers, each made to make bedtime your favorite part of the day.

At BED, we believe that sleepwear isn’t just about what you wear to bed. It’s about how you end your day, how you connect with yourself and others, and how you create space to feel at home wherever you are.

Take us to BED. Meet us in BED. Welcome to the start of something timeless.