Ready for Pillowtalk?
Welcome to Pillowtalk. This is BED’s space to share the thoughts, routines, and late-night conversations that shape our world. Each post offers a point of view from one of us, Brooke or Amy, bringing you into the ideas behind the brand and the moments in between. Think of it as our diary, written from bed and meant to be read the same way.
ENTRY #1: A LETTER FROM THE FOUNDERS
Amys POV
BED started in a very real, very unglamorous moment. Brooke and I were both in transition, figuring out our next chapters, craving something that felt grounding but still aspirational. Nights in, long conversations, shared routines. We kept coming back to the same thought: why does something as universal as bedtime feel so overlooked? Sleepwear was either boring or wildly overpriced. Nothing felt like us.
BED was born from that gap. We wanted to create something that made women feel good at the end of the day, not like they were settling. Something you’d actually look forward to putting on. BED is about comfort, yes, but also confidence, ritual, and owning your downtime. It’s about meeting yourself where you are and making that moment feel elevated.
Brookes POV
For me, BED started with a feeling. I wanted the same intentionality at night that I put into getting dressed during the day. I was tired of choosing between comfort and style, tired of sleepwear feeling like an afterthought. Bedtime is personal. It’s where you decompress, reflect, reset. I wanted to build something that honored that.
Starting BED with Amy felt natural. We’ve always shared the same instincts and standards. We didn’t want to build a brand that chased trends. We wanted something lasting. BED is about slowing down, but doing it well. It’s about creating a product that feels thoughtful, chic, and lived-in from day one.
Entry #2: Building bed
Amys POV
Manufacturing was intimidating at first. Neither of us had done this before, and suddenly we were navigating factories, samples, fabric quality, and timelines. We learned quickly that patience and clarity matter more than rushing. Every decision had a ripple effect on fit, feel, and cost.
Working with our factory in China taught us how hands-on you really need to be. Nothing is “set it and forget it.” We went through multiple rounds of sampling, tweaks, and feedback to get it right. It wasn’t easy, but it made the final product feel earned. BED exists because we stayed involved and didn’t cut corners.
Brookes POV
China was where BED became real. Seeing our ideas turn into physical samples was surreal. It also forced us to get serious fast. Fabric sourcing, stitching details, pricing negotiations. Every choice had to align with our vision and our values.
We were intentional about building real relationships with our factory. Communication, trust, and transparency mattered. We didn’t want fast fashion. We wanted quality that lasts. The process was challenging, but it gave us confidence. We didn’t just design BED. We built it.
Entry #3: Photoshoot in paris
Amys POV
The Paris photoshoot felt like a full-circle moment. It wasn’t just about content. It was about capturing a feeling. We wanted the images to feel effortless, intimate, and real. Like catching someone in a quiet morning or a slow evening.
Being in Paris forced us to trust our instincts creatively. We leaned into natural light, simple styling, and movement. The shoot reflected what BED stands for. Comfort without compromise. Beauty without trying too hard.
Brookes POV
Paris shaped BED in ways I didn’t expect. The city has a way of stripping things back to what matters. The photoshoot wasn’t about perfection. It was about mood. We wanted the sets to look lived in, like they belonged in real life, not just a campaign.
That shoot confirmed our direction. BED isn’t loud. It’s confident. It’s subtle. It’s the kind of brand that doesn’t need to explain itself. Paris helped us see that clearly.
Entry #4: BED University
Amys POV
BED University started as a simple idea: meet our customer where she actually is. Campuses are full of women building routines, forming identities, and figuring out independence. BED fits naturally into that stage of life.
It’s not just about selling pajamas. It’s about community. Showing up in person, having real conversations, and making BED feel personal. BED University lets us connect directly and grow organically.
Brookes POV
BED University is one of the things I’m most excited about. It’s grassroots in the best way. We’re not trying to be everywhere. We’re trying to be meaningful where we are.
There’s something powerful about building brand loyalty early. BED University is about energy, connection, and shared moments. It’s about letting BED grow through people, not just ads.
Entry #5 Coming up next
Amys POV
What’s next for BED is growth, but intentional growth. New colors, new categories, and deeper storytelling. We’re focused on building thoughtfully and listening closely to what our customers want.
We don’t believe in rushing. BED will expand when it makes sense. Every step forward is about protecting the feeling that made us start in the first place.
Brookes POV
I see BED becoming part of a bigger lifestyle. Not just what you sleep in, but how you wind down, travel, and take care of yourself. The vision is long-term and global.
We’re still at the beginning. What’s next is refinement, scale, and staying true to our point of view. BED is growing, but the heart of it stays the same.
